Brand and Marketing

Pickleball: The Future of Social Sports for Gen Z and Alpha

Subhro Sarkar

Jul 203 min read

Pickleball: The Future of Social Sports for Gen Z and Alpha

The combination of badminton, ping pong and tennis which is pickleball, has grown exponentially in worldwide popularity. The...

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5 Companies that Can Elevate Your Digital Marketing Strategy

Subhro Sarkar

Jun 292 min read

5 Companies that Can Elevate Your Digital Marketing Strategy

With the growing concerns around privacy and evolving data regulations, Google has announced the phase-out of third-party cookies in...

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Customer Service: The New Differentiator in Real Estate

Subhro Sarkar

Jun 203 min read

Customer Service: The New Differentiator in Real Estate

I recently participated in the Ad Gully event in Kolkata, known as CMO Charcha, where the discussion centered around the importance of...

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The Art of HNI Selling: Insights from Oberoi Hotels

Subhro Sarkar

Jun 193 min read

The Art of HNI Selling: Insights from Oberoi Hotels

Selling to High Net Worth Individuals (HNIs) is a sophisticated art that requires more than just an understanding of luxury offerings. It...

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Maximising Success Through Organisational Psychology: A Strategic Imperative

Subhro Sarkar

Aug 18, 20232 min read

Maximising Success Through Organisational Psychology: A Strategic Imperative

For any forward-thinking company seeking sustained success, prioritising organisational psychology is no longer just a good idea—it's a...

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Balancing Efficiency and Effectiveness: The Realm of Advertising and Marketing

Subhro Sarkar

Jul 4, 20234 min read

Balancing Efficiency and Effectiveness: The Realm of Advertising and Marketing

In today's advertising and marketing landscape, there has been a notable shift towards technology-driven approaches. While innovation and...

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The Symbiotic Dance of Creativity and Execution in Advertising and Marketing

Subhro Sarkar

Jun 23, 20232 min read

The Symbiotic Dance of Creativity and Execution in Advertising and Marketing

In the world of advertising and marketing, the partnership between creativity and execution is often debated. Some argue that the...

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Unleashing the Power of Digital Strategy: Enhancing Consumer Experience & Boosting Mktg Efficiency

Subhro Sarkar

Jun 10, 20232 min read

Unleashing the Power of Digital Strategy: Enhancing Consumer Experience & Boosting Mktg Efficiency

In the digital age, where the world is connected at our fingertips, marketers have the opportunity to leverage digital strategies to...

6 views0 comments

Subhro Sarkar

Jun 1, 20233 min read

Creating Consistent Brand Image in Video-based Communication: The Key to Recognition

In today's digital age, video-based communication has become a powerful tool for storytelling and brand promotion. Unlike static content,...

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Subhro Sarkar

May 30, 20232 min read

The Brand Custodian's Conundrum: Embracing the Hidden Story Amidst Negative Criticism

As a brand custodian, I often find myself facing a barrage of negative feedback, questioning our values and commitment. It's important to...

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Gen Z Vs Millennials: Harnessing Behavioural Insights for Effective Marketing Strategies

Subhro Sarkar

May 27, 20233 min read

Gen Z Vs Millennials: Harnessing Behavioural Insights for Effective Marketing Strategies

Determining which generation has faced more hardship in their lives, whether Gen Z or millennials, is subjective and can vary depending...

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The Power of Neuromarketing: How to Influence Consumer Behavior

Subhro Sarkar

May 16, 20233 min read

The Power of Neuromarketing: How to Influence Consumer Behavior

Neuromarketing is a relatively new field that studies the brain's response to marketing stimuli. By understanding how the brain works,...

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Unlocking Business Success through Market Research: The Role of ASEMAP Analysis

Subhro Sarkar

May 12, 20232 min read

Unlocking Business Success through Market Research: The Role of ASEMAP Analysis

In today's competitive market, understanding consumer preferences and expectations is crucial for the success of any product or service....

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Revolutionising Branding and Advertising: How ChatGPT's AI Technology is Changing the Game

Subhro Sarkar

May 9, 20233 min read

Revolutionising Branding and Advertising: How ChatGPT's AI Technology is Changing the Game

ChatGPT is a powerful language model trained on a massive amount of data, and it has the potential to transform the terrain of branding...

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Revolutionising Advertising with Prompt Engineers: Guiding AI Language Models to Drive Success

Subhro Sarkar

Apr 16, 20232 min read

Revolutionising Advertising with Prompt Engineers: Guiding AI Language Models to Drive Success

In today's world, artificial intelligence (AI) is revolutionising the advertising industry. With the help of AI-powered language models...

4 views0 comments

Subhro Sarkar

Apr 2, 20232 min read

Mastering Behavioural Economics: 5 Lessons to Strengthen Your Brand Strategy & Connect with Consumer

Behavioural Economics is a field of study that combines insights from psychology, economics, and neuroscience to understand how people...

7 views0 comments

Subhro Sarkar

Nov 30, 20222 min read

Reshaping Brand Strategy Post-COVID: New Tools, AI, and Changing Behaviour

As a brand consultant, it is essential to stay up-to-date with the latest trends and tools that can help businesses create an effective...

8 views0 comments

Subhro Sarkar

May 14, 20222 min read

Unlock the Secrets of Brand Storytelling at the Mahindra Museum of Living History!

The Mahindra Museum of Living History in Mumbai is a testament to the power of storytelling in creating meaningful brand experiences....

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